Helping Kids Shine Through Health Challenges
Play-based solutions that integrate storytelling, comforting toys, and guided parent support to help children with chronic conditions adopt, adhere and thrive through treatments and therapies at home.
Coming this fall 2025!
Children deserve a better start in their health journey
40% of school aged children live with a chronic health condition (asthma, obesity, diabetes, learning problems)
Anxiety is twice as common in children with chronic conditions compared to their peers, making treatments harder to follow and understand.
What sets us apart…Where play meets healing for chronic conditions
A format children will love
Inspired by play therapy, our products foster imagination and healthy coping skills to make therapy at home less intimidating.
Screen-free interaction that create connections
Hands-on activities that keep kids engaged and help parents and kids practice self-care together.
Easy to integrate into your child’s routine
Engaging tales designed to teach children about their health condition in a way they understand; used during bedtime or treatment sessions.
Feel brighters for health treatments
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Roary the Helper. Breathing treatment companion*
Interactive Plush Toy: The lion offers cues to guide the child through inhaling and exhaling. Roary will say phrases like "Roar with your breath!"
Breathing “Belly” queues: The lion’s belly gently rises and falls to guide deep breathing to ensure the medication is delivered properly.
Interactive story book: Help Roary become stronger joining him in his hilarious moves and playful story.
*It includes a hypoallergenic plush toy + story book
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Gracie the Braveheart. A comforting presence for post-surgery recovery*
Calming plush toy: Move her arms and legs to hear Gracie’s calming and natural sounds that help children cope with post-surgery recovery stress.
Interactive book: Interactive story with child-friendly activities that normalizes and shows Gracie’s strong heart while doing post-surgery respiratory and physical therapy.
*It includes a hypoallergenic plush toy + story book.
Where Health Feels Like Play
“At Feel Bright, we turn treatment adherence and recovery into a child’s game. Through playful, hands-on toys, we help kids and parents explore important health concepts together. Our products are early health learning made fun, fostering healthy habits and embracing difficult emotions and fears to help our little ones feel bright while living with a chronic condition”
From our co-founders
Feel brighters to teach healthy behaviors
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Emma the Exerciser
"Meet Emma! She loves to run, jump, and play all day. Exercise makes her feel strong and happy. Emma takes her friends on a fun adventure, reminding them that being active can be as exciting as a cheetah sprint or as calming as a stretch in the savannah.
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Nicky the Super Foodie
Always excited about food. Not just any food—healthy, colorful, and tasty food that helped his body grow strong and full of energy. “Did you know,” Nicky said, “that different foods give your body superpowers?”
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Flow the Water Ninja
Flow meets a tired-looking child and says, "You look like you need a water boost! Did you know that drinking water will give you energy to outrun your pet goldfish?"
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Max the Mindful Monkey
Max helps children learn how to relax, breathe, and focus. He is wise but playful, making mindfulness fun and accessible. Mixing mindfulness with playful humor will keep kids engaged and make learning relaxation and exercise more fun.
Coming soon!
We will notify you when our Feelbrighters become available in the Fall 2025: